Developing new products & services for healthy longevity

What are the challenges of the aging population and how can the financial, physical, mental, and social well-being be improved?

• Developing new products or services for healthy longevity is a complex and multi-faceted process. Students and early career researchers from UZH, IAD Interaction Design and Zurich University of the Arts (ZHdK) are rethinking growing old in our time, together with their mentors, coaches and the project partners UBS and AXA.
• The project WHOLESOME LIVING focuses on managing and exploring life-long data around physical and mental health, personal finances, and retirement planning. 
• Over a period of 12 months the multi-disciplinary teams work on developing different digital models and prototypes, including data streams such as fitness levels or financial health data.

• UBS
• AXA

«Especially when it comes to pension planning, financial planning and long-term planning, we realize ever more that it is actually the view of the young people that we need. »
Jackie Bauer, Economist in the UBS Chief Investment Office

1. DETECT PROBLEM
   Identifying a specific problem or opportunity related to healthy longevity. The business partners UBS and AXA provided thematic context and expert guidance.
2. RESEARCH AND IDEATION
   Once  identified the problem/s, the team began researching and brainstorming potential solutions. This involved conducting market research, consulting with experts, and exploring innovative technologies and approaches.
3. PROTOTYPING AND TESTING
   After a first review with the business partners UBS and AXA the team moved on to developing a pre-prototype. They created mock-ups, conducted user testings and gathered feedback from potential users.
4. ITERATION AND REFINEMENT
   The team iterated on their design and made necessary refinements to improve the product’s functionality, usability and effectiveness. 
5. DEVELOPING PROTOTYPE
   The team developed a prototype of the App WHOLESOME LIVING. 
6. PRESENTATION
   The App WHOLESOME LIVING was presented to all stakeholders.
7. SOLUTION
   A newly developed app, offering a habit tracker, that helps to create and maintain health and financial habits with an AI powered coach. This offers personalized advice and tailored recommendations to help the users to achieve their goals.  

Please do not hestitate to contact us:
Jeannette Bours, Lead Communications & Engagements