Convincing insights

«Before deciding on the indication and designing your proof-of-concept experiments to investors and industry, research the problem you aim to solve. Understand and test the characteristics of a minimal viable product in the market including parameters like safety, efficacy, price, drug formulation and dosing. Talk to prescribers, users, and payers to learn why or why not they would choose your products over alternatives on market and in development.»

Liliane Brunner Halbach
PhD, Deputy Head TDA and advisor for translational projects

«At the beginning of the entrepreneurial journey it's important to define, test - and reject - as many market need hypotheses as possible. By doing this, the company learns to focus on what is most likely leading to a sustainable business case.»

Kynan Eng
CEO iniVation, Serial Entrepreneur and Startup Coach

At the Innovator Mornings event you’ll have the chance to meet previous recipients of the UZH Entrepreneur Fellowships and Innovation Grants as well as entrepreneurship coaches. The event focuses on internal exchange within the UZH innovation community and includes presentations by supported researchers and startup founders.

Check out the agenda and register for the next event!